Boating Industry Magazine
Some examples of Boating Industry Magazine content include interviews with marine business operators, tips for marina owners, and boat manufacturing news. A recent issue provided tips on cash management for boat dealers and included details on the Marine Dealer Conference & Expo (MDCE).
The magazine is published on a monthly basis. Subscribers pay $99/year for subscription ($8.25 USD per issue). While this price may a bit higher in comparison to other industry publications, the amount is justified by the fact that applying any one of the useful business tips can produce signifcant increases in a business’ revenue, or inspire new actions which generate terrific savings in overhead. Reprints of previous issues are available as well.
Marine Industry
Boating Industry Magazine also has an online presence. Anyone can view the news articles under “Latest Headlines”, but accessing full magazine articles requires registration to the site. There are two different levels of online membership (free and paid), available in one and twelve month increments.
The web site also features some “Web Exclusives” articles, listed near the end of the home page. Most of these are interviews, and can be viewed for free, without registration or subscription fees.
The magazine and its web site both contain advertisements. Many industry businesses consider this a highly desirable option for promoting their products or services aimed at people working in the marine industry; many other boating magazines primarily target individual boat owners, rather than business operators.
Boating Industry Magazine also releases a yearly “Top 100 Dealers” list of the best marine products dealers. Dealers must apply before they can be considered for the list. The list appears in four other boating magazines as well, and an invitation-only awards ceremony is held.
The “Top 100″ list effectively gains publicity for both the marine product dealers and the magazine. It accomplishes this through local and national news, press release announcements, and listed dealers publicizing the “Top 100″ to promote their businesses to boaters.
The magazine has a long history; it first appeared almost eighty-one years ago. It was purchased by Ehlert Publishing Group in 2002, which is part of Affinity Media. It later introduced additional sub-publications, and released a Top 100 Dealers list for the first time in 2005.
The same company publishes a marine “Dealer Directory”, “Buyer’s Guide”, and “Market Data Book” every year, as well as two email newsletters. The newsletters have over thirteen thousand subscribers. All of these publications are targeted to professionals in the marine field. Click here to subscribe.
Boating Industry Magazine’s publisher, Affinity Media, supplies a variety of books and magazines on recreational subjects (Camping Life, Trailer Boats). It also holds various events throughout the year and operates a large number of web sites. It owns the Good Sam recreational vehicle owners’ club as well.
Overall, Boating Industry Magazine provides a variety of useful information to business owners and operators in the marine industry, as well as valuable promotional opportunities for active industry participants.
SOURCES:
1. Boating Industry Magazine
2. Business Magazines
3. Affinity
4. Publishers Newswire