Unlike industries for other large ticket items, the list of boat and yacht manufacturers is not just a handful of companies. There are hundreds of boat manufacturers building yachts, power boats, sailboats, houseboats, inflatables and RIBs. The Recreational Boat Building Industry website has listing of boat and manufacturers of the powered variety. The yacht manufacturer listing page shows over 150 builders with a large proportion of them not in the U.S. The power boat manufacturers listing page has over 500 names in various categories. The range is tremendous, from skiffs to pontoon boats to bass boats to ski boats to cabin cruisers to high performance off-shore racers. Sailboat manufacturers are a category for another day!
There is very little data publicly available for the sales figures for boat manufacturers, especially in yachts and specialty craft. The Boating Industry.com website compiles data on boat ownership and retail boat sales. Their 2009 Retail Boat Market report is out and provides for some interesting reading. For 2008 total boat sales in the U.S. was 705,000 units of all types and 203,000 power boats. Sales have fallen significantly since 2006 when total sales were 912,000 and 292,000 power boats. The report breaks down the top manufacturers by several categories. Here are the categories with the top 3 boat manufacturers in each category and to percentage of the segment controlled by the top 10 manufacturers in the category.
Fiberglass outboard, 16 ft. to 20 ft: 1. Ranger, 2. Tracker Marine, 3. Carolina Skiff.
Top 10: 58.1%
Fiberglass outboard, 20 ft. to 24 ft: 1. Ranger, 2. Hurricane, 3. Tracker Marine.
Top 10: 44.0%
Fiberglass outboard, more than 20 ft: 1. Grady White, 2. Boston Whaler, 3. Contender.
Top 10: 42.2%
Aluminum outboard, 16 ft. to 20 ft: 1. Tracker Marine, 2. Alumacraft, 3. G3.
Top 10: 67.6%
Aluminum outboard, 20 ft. to 24 ft: 1. Tracker Marine, 2. Bennington, 3. Godfrey.
Top 10: 67.4%
Aluminum outboard, more than 20 ft: 1. Godfrey, 2.Tracker Marine, 3. Bennington.
Top 10: 72.2%
Fiberglass sterndrive, 16 ft. to 20 ft: 1. Bayliner, 2. Sea Ray, 3. Tracker Marine.
Top 10: 84.2%
Fiberglass sterndrive, 20 ft. to 24 ft: 1. Sea Ray, 2. Chaparral, 3. Four Winns.
Top 10: 75.3%
Aluminum sterndrive, 16 ft. to 20 ft: 1. Crestliner, 2. Tracker Marine, 3. Alumaweld.
Top 10: 91.0%
Aluminum sterndrive, 20 ft. to 24 ft: 1. Tracker Marine, 2. Bennington, 3. J C Manufacturing.
Top 10: 85.9%
You can see from this limited list how fragmented the boat manufacturing industry is. Hats off to Tracker Marine which manages a top 3 showing in almost every category.
The economic recession that started in late 2007 (remember the fuel price spike in the first half of 2008, seems like years ago!) and continues into late 2009. It is apparent from the boat sales numbers that the recession is having a significant impact on this industry. Although it is not necessarily good news, it would be interesting to find out how many of the 500 plus boat manufacturers referred to above have managed to stay in business and how many have been forced to close shop.
Sources: RBBI.com, boating-industry.com

